If No, then there is a lot missing from your website. Search Engine Optimization is one of the most effective tools for reaching on top of Google or other search engines.
What exactly does this mean? Moreover, why is it so essential for your business?
Search engines such as Google, Bing, and Yahoo explore billions of websites and details of content and evaluate thousands of online factors to determine which website is going to answer the searcher’s query.
Whenever a user searches for something on the internet, the search engines “crawl” and “index” content, and then they order the relevant content by how well they match the user’s search.
And if you want your website to be crawled and on top of the search result, you need to increase the technical quality of your site, and also regular enhancement of site content.
SEO has been a part of digital marketing since the beginning of search engines, and it is a science of its own.
Putting the fitting details to work for your website, takes a lot of smart work and time to implement a victorious SEO strategy – however, once your site begins to advance in the search engine results – the long-term value is unmatched.
If a person searches for any service or a product on the internet your website is the first point of contact. It is responsible for attracting new clients and generating sales.
To reach your ideal customers, you get your website optimized for relevant search queries according to your trade.
If you do everything right, people will see your website every time on the top results of Google, Bing, or other search engines.
The optimized content and the keywords are responsible for directing your desired audience to your business website and making them purchase or use your product or services.
On-page SEO optimization includes all the content a visitor will see and scroll when they visit your website.
The information you share should be effective on which the on-page SEO is built. The effectiveness of the content depends upon the solutions you are providing, it should be better(in every sense) than any other available resources. If you have a direct and detailed solution for a query then your website will rank at top of the search results. Top-notch content is what search engines need every day.
What experts say (Moz & Rand Fishkin)- Your content should be ten times better than other content out there. If your content is blowing everything else out of the water, it’s going to rank very well.
This one is a little tricky to understand. Link Building is the core of off-page SEO, your website needs a lot of backlinks to build authority on search engines, and optimizing those links is a part where an expert can help you.
Here building authority is the key to off-page SEO.
But what is authority?
If a large number of people(websites) are recommending your business website on the internet, that means you have quality information for those who are searching for particular solutions for their search queries.
The links which are placed smartly on authoritative sites help you to bring visitors, and this directly to Google and other search engines. It means that other people around the internet value your content and that your site is authoritative.
This is a point where many people lack and do not have an idea of how to get their sites ranked. Off-line SEO makes a huge difference in website performance.